A HOME BAKER has launched their brand new business in Stroud town centre. 

Faye Merrix-Jones opened the Kitchen Witch Cakery at Stroud’s Five Valleys Shopping Centre at the weekend.

She was joined by her family for a special opening event on Saturday, October 5 in the new premises at the market which have been transformed into a new kitchen and café with a seating area for customers.

The newly launched cakery sells a range of home baked cake slices and cupcakes as well as teas from Nuditea – served of course in traditional vintage china cups.

Customers can also order special occasion cakes and bespoke cupcakes.

She said:  “My children are at an age now that it feels like the right time to launch my business.

"We spend a lot of time as a family at Five Valleys and I love the fact that it supports independent businesses – so it really does feel like the right place for me to launch the Kitchen Witch Cakery.

“My family has really supported me in making this come to fruition and I couldn’t have done it without them. I wanted the unit to look really colourful and a little bit edgy and I think we have achieved that.”

The Kitchen Witch Cakery can be found next door to Alfonso’s Gelateria and close to Bon Macaron at the market area.

The new Ducklings Toy shop is also due to open later this month in this part of the centre.

Faye’s ambition is to find the best local ingredients for her bakes, sourcing sustainable and regenerative ingredients from Gloucestershire and the Cotswolds wherever possible.

Centre manager at Five Valleys Erica Malpass, said: “It has been fantastic to see the transformation of Faye’s unit taking place over the last few weeks and it looks amazing.

"We are really pleased that Faye has chosen Five Valleys to launch the Kitchen Witch Cakery – another great addition to our market line up here in Stroud.”