A FATHER and son TV duo will appear in Stroud later this week. 

To celebrate the launch of Wildfarmed’s first range of regenerative farmed breads in supermarkets, co-founder George Lamb and his dad, Larry Lamb are taking over Waitrose locations across the country.

George Lamb, ex-TV presenter and co-founder of Wildfarmed, recently made an appearance on Clarkson's farm. 

Larry Lamb is known for playing Archie Mitchell in Eastenders and Mick Shipman in Gavin and Stacey. 

Throughout the week, the father-son duo will drop in Waitrose locations across Stroud, Maidenhead, Hitchin and South Woodford to give consumers a chance to try a brand.

Waitrose shoppers will have a chance to sample the range including naturally delicious sliced white and seeded bread, and slow-fermented hand-crafted sourdoughs.

In-store, George, Larry and the Wildfarmed team will hand out exclusive sandwiches at:

  • Stroud’s Waitrose – Tuesday, May 14 from 10am-2pm

George Lamb said: “Wildfarmed began as a field to plate collaboration, uniting farmers and food buyers to create a new food system.

"One where Wildfarmed growers combine nature and food in fields full of life, and where Wildfarmed customers support these farmers in their vital work.

“How we grow food is our single greatest point of agency to address the health, biodiversity and climate challenges we are facing.

"Our flour has been championed by some of the best independent UK bakeries and restaurants.

"We’re incredibly excited that our products are now available to everybody nationwide.

“Don’t worry - when you go down the bread aisle, you won’t miss it. It’s bright green, full of life, and the only bread with a disco ball.”