The Grateful Dead team up with Forest Green Rovers

The League Two side will partner with Grammy lifetime achievement award-winning rock band the Grateful Dead. 

The partnership will see the entire men’s first team at FGR kitted out with co-branded travel wear for the upcoming 2023/24 season. 

From the hoodies to the t-shirts, every piece of FGR x Grateful Dead clothing features a Green Skull, representing the iconic Grateful Dead emblem.  

The Grateful Dead were inducted into the Rock & Roll Hall of Fame in 1994.

The Grammy lifetime achievement award-winning band recently celebrated their 55th Top 40 album on Billboard’s 200 chart, and their tally of 2,318 concerts played remains a world record. 

The travel wear is being produced by I Dress Myself, a business specializing in sustainable printing. 

FGR Chairman, Dale Vince, said: “This is an exciting partnership –because we both share a common goal to make the planet a cleaner, greener place and take fans around the world with us on this journey. 

"Fans of both FGR and the Grateful Dead can show their support – because this travel wear rocks.”  

David Lemieux, representative for the Grateful Dead, said: “The partnership between the Grateful Dead and Forest Green Rovers brings together nearly 200 years of history - these are clearly two dynamic, conscientious entities here for both a long time and a good time.

"The relationship began and focused upon a shared caring for the impact our actions make on the world around us."

Peter Conway, co-founder of I Dress Myself said: “As environmentally and socially conscious embroiders and printers, I Dress Myself are proud to partner with Forest Green Rovers.

"We share the same values of sustainability and pioneering spirit to make positive change happen in our fields.

"We are so excited to be working on a collab with FGR and the Grateful Dead!

"An awesome band meets an awesome football club.”