THE Stroud Civic Society (SCS) has given its approval to a remodelled shop on the High Street.
Last summer, Fone Revive, a second hand mobile phone and repairs shop, erected a controversial front window without planning permission.
However, they did apply for retrospective planning permission much to the displeasure of the SCS.
In a report by SCS it said: “The colour of the shopfront was garish and disruptive, the lurid bright green and orange do not blend in with the pastel or heritage colours as recommended in contributing to the character of the area.
“The shopfront is made of shiny plastic which appears incongruous amongst the wooden shop fronts of nearby shops. The SDC guide recommends wood plus stone and/or brick.
“Previous shop fronts fitted in with the local style with an elegant wooden surround. Hopefully this material still exists under the plastic.”
“The Fascia should carry only the shops name and not be used for advertising, furthermore, there is advertising down the sides of the shop which is not acceptable.
“Stroud Town Council’s guide recommends painted fascia with traditional sign writing.”
On July 17, 2017 Stroud District Council refused to grant Fone Revive retrospective planning permission.
In the report SDC stated: “The signage by virtue of its design and synthetic materials appears as visually intrusive, incongruous and as an inappropriate feature within the street scene, causing undue harm to the character and appearance of the Stroud Town Centre Conservation Area.”
Fone Revive has now removed the inappropriate frontage and have re-used the original shop front that was hidden behind.
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