AIR ambulance charities, including Midlands Air Ambulance, are once again coming together to celebrate National Air Ambulance Week which takes place from today, Monday, 22 and Sunday, September 28.

NAAW is an initiative created by the Association of Air Ambulances (AAA) and celebrates the life saving work of UK’s local air ambulances, giving them a national voice and an opportunity to raise awareness of the work they do at a local level.

Together, the UK’s air ambulance charities raise £96.7million each year through generous donations from the public.

The charities operate 36 helicopters, responding to around 70 incidents every day of the year.

Supported by a volunteer network of over 2,500 people, we are one of the most exciting and innovative group of organisations in the UK.

To raise awareness of the work of Midlands Air Ambulance Charity, for this year’s National Air Ambulance Week, the AAA is urging the public to get involved by recording a short video saying the same words, 'I support my local air ambulance, do you?' and then nominating friends and family to do the same.

The video can be uploaded to Facebook or Twitter, mentioning @MAA_Charity using the hashtag #NAAW2014.

To help raise funds for the charity, Midlands Air Ambulance is urging the public to text to donate during the week by texting MAAC00 £1 to 70070.

Hanna Sebright, chief executive for Midlands Air Ambulance Charity said: “National Air Ambulance Week has now become a regular feature on people’s calendars and there are so many different ways that people can get involved.

"The creation of a video and donating via text is one of the easiest ways to demonstrate your support of our vital life-saving charity, so we are looking forward to seeing how the public respond.”

To find out more about Midlands Air Ambulance Charity and how you can get involved, visit www.midlandsairambulance.com, call the team on 0800 8 40 20 40, or find the Midlands Air Ambulance on Facebook and Twitter.